Toronto Life: Transforming The Country’s Indoor Air Technology For The Better Ava Montini July 27, 2023

Toronto Life: Transforming The Country’s Indoor Air Technology For The Better

Blade Air was recently featured on Toronto Life – through in-depth reporting, intelligent analysis and quality writing, Toronto Life offers an exciting, essential and entertaining guide to life in Toronto.

Founded to develop zero-waste carbon filters in 2017, co-founders and brothers Joe Fida, aged 28, Aedan Fida, 26,  and friend Giancarlo Sessa, 26, pivoted during the pandemic to air purification technology and indoor air quality. With the foresight and vision to realize air would become the next frontier of health care, they are on a mission to educate and provide the tools needed to provide clean air for all.

For Sessa and the Fida brothers, the future is clear: clean air for all.

“When we entered the air filtration industry, it was really important for us to disrupt the industry and do things differently,” said Giancarlo Sessa, chief strategy officer and co-founder of Blade Air. “In air filtration, there is no one-size-fits-all approach so it was critical for us to offer a range of solutions that can be tailored to each of our customers’ needs and existing HVAC systems.”

Unlike its competitors who typically manufacture one product, Blade Air offers a suite of products, including HEPA, electrostatic, carbon and UV-C filtration, delivering a customized approach for every demand.

Since its inception, the founders have been smashing the status quo and debunking common misconceptions about indoor air quality—most prominently that indoor air can be two to five times more polluted than outdoor air, a statistic that drew interest from Toronto’s Gooderham & Worts Distillery District. Widely regarded as Canada’s premier arts and culture destination, the Distillery District is an internationally acclaimed village of brick-lined streets, known for its rich history and identity with buildings that have been preserved and used for more than 150 years.

“There is a common misconception that you have to choose between energy efficiency and improved indoor air quality, and that’s simply not true,” said Joe Fida, chief innovation officer and co-founder of Blade Air. “Finding that symbiotic balance between the two is our north star, and is the reason that we do what we do.”

The Blade Air founders’ passion for air runs deep. With over 30 employees, $75M in revenue and a presence in thousands of school boards and government buildings throughout Canada, Blade Air is considered one of the most prominent players in the market.

Continue reading the Toronto Life article here.